How to Create Content That CONVERTS!

We’re going to be talking all about the content that is not only engaging to your audience but also converts them.

How to leverage your content to sell your course and create more visibility for your brand

The most important thing is to overlook experts who have a lot of value to add but who are struggling with visibility to be seen by the clients they want to work with.

So let’s talk about,

why you need content?

 I always think it’s important to just really break down why are we about to engage in this work why we about to do this project are.

It’s important to know how the things are you’re working on supporting your business goals.

And content creation is going to help you get your audience and your prospective customers to climb the brand ladder.

we can to create your stander content when you visit us

So here we start at the very base 

Brand awareness

Brand awareness phase people vaguely know who you are, They may engage with you on social media, they may follow you on social media.

They may come across your website, they may have even heard about you through some press.

So you may have been featured on a blog or a podcast interview,

So in the awareness phase, they’re aware of you but they haven’t taken any real action yet. 

Through your content, you can get them up the ladder and get them to the next step which is brand interest.

Brand interest

where they are now taking actions and not nine times out of ten they’ve joined your email list or signed up for a freebie.

Because you have their information they are now a lead.

If you engage in text message marketing you can sub this one out for they actually text your text club line and now you have their information, they’re now on your list.

Brand support

Then the next step which is where content becomes even more important is now we have to get them from just being interested in you to support your business. 

So actually making a purchase buying something or signing up for your services content is what gets them up this ladder. 

I don’t know any other way to get someone from vaguely being aware of you to them buying from you outside of social media content email marketing content ad content,

But the content and so in this day and age more than likely you’re trying to get someone to buy your course.

So we have to be very intentional about the content that we create to move them up the ladder.

So I want to give some disclaimers before we jump into this.

Disclaimer number one

You do not need to be active on every social media platform.

You do not have to be on Facebook, Instagram, LinkedIn, Twitter, Tiktok, and YouTube or have a podcast.

Those things are amazing tools and platforms but that doesn’t mean that you have to leverage every single one of them.

Nine times out of ten if you follow people who do leverage those platforms, they’ve grown into those platforms they may not have started on every single one. 

They probably have a team supporting them or they have high-end automation tools.

So my recommendation is to pick one or two platforms if you are new to start with and actively engage and post on that platform. 

Learn all of the features and build your brand starting there and then expand when you feel that you’d like to.

You should make profiles on popular social platforms just so you can secure your name.

So when I make a profile I will make sure to put a profile picture a bio on my weblink things like that so I do fill it out.

But I’m not actively posting on it.

Disclaimer number two

 You have probably heard the best practice of creating seven to ten pieces of content as part of a sales funnel,

Because people tend to need to see things seven to ten times before they’re convinced.

So you may have this misconception that you have to create all of this content for every social platform.

So if you’re on Facebook, Instagram and you have email then that now means you need 30 pieces of content.

That is not true! 

Instead, consider each platform as a different touchpoint to your customer. 

Let’s be honest most people do engage with us on different platforms.

People who are on your email list are probably following you on Instagram or they’re probably connected with you on Facebook.

So thinking about how you can leverage all of these tools in connection versus in silos to engage them will actually make your content strategy a lot easier to digest.

The difference between free content and paid content

So I want to talk to you about the difference between free content and paid content,

Because this comes up a ton in conversations and thinking about what should I keep behind the paywall versus?

What should I share freely on social?

I like to use a value chain you may have seen something similar to this online but this is just a good best practice.

The higher you climb on this ladder the more value your audience receives, also the higher the price point.

So in free content, this is where you’re telling your audience something you are bringing awareness to.

you want to be careful to not do a ton of teaching online but instead, really help your audience to understand the core problems and pain points.

That you know they have and letting them know:

why this is urgent introducing them to your solutions, and showing them why you’re the best person to teach this.

Teach them how to get out of it in your course.

In entry-level content you’re now showing someone how to do stuff right

so entry-level you know people will debate around what that price tag looks like but I mean that’s anywhere from a 10 product up to a 200 product,

If you so choose just completely up to you. 

But here you’re showing people how to do something right and again this is typically self-paced.

The next level up is mid-level content this is done it with your content this is typical uh coaching programs group coaching experiences. 

Maybe you have a course that’s highly interactive where there are calls there are office hours there’s zoom chat.

so that would be a mid-level offer and then high level is do it for you so that’s your people who are doing maybe,

Graphic design web design podcast editing copywriting so they’re producing the work.

So I want to go back to the free content piece because here I do want you to be cautious of teaching now should you teach now and then? sure

But does that mean is it for your entire course not? 

For example, if you have a course on how to leverage Instagram to make more sales,

maybe one thing that you do in terms of content that’s still teaching but not giving away your course is three mistakes you’re making on Instagram when it comes to sales 

This will help your audience to see where they may be making some missteps.

And it will also position you as an expert and they’re in their mind for calling it out and giving them ideas of other things they can consider instead.

Content types 

All the different content pieces, Whenever we say content I think we get caught up in social media posts.

That is just one type of content there are so many other types of content and that includes blog posts and also guest blog posts.

If you write for other people’s sites fun fact my favorite type of content to dissect is a blog post,

Because if I can write a good six-paragraph blog post I can maybe get about 10 Instagram captions from that.

So I like to create long-form content so that I’m able to repurpose additional content live streaming my favorite type of content the bulk of my sales come from live streaming.

Live streaming :

Is amazing pre-recorded videos that can go on YouTube or social media audio training books,

Webinars e-courses tutorials interviews podcasts workshops infographics email courses long-form captions those storytelling type caches testimonials are also content.

You also start collecting your testimonials case studies and case studies are fun.

Because you can create case studies based on the business things you’ve engaged in you can create case studies around your client’s success stories.

And you can also write hypothetical case studies based on how you would approach a situation,

You can create case studies based on current events.

So I know everyone’s favorite person to write case studies on social media is Beyoncé and how she launches different products and how she does things.

So with that you know you can even start to think about your industry and current events.

And show your perspective again thought leadership which is a really big thing in my business online. 

Quotes mean gifts these are all pieces of content as well.

So when you think about this they should already have your wheels turning about different things you can do to engage your audience.

I always say have fun with this and experiment just because people that you follow only engage in long-form captions.

And webinars does not mean that you have to only do that experiment and see what works,

You’d be really surprised at what drives results in your business.

Brainstorm content

So in terms of how to brainstorm content and this is actually how I create my content vault-like,

I like to call it which is a place I can go in my google drive, where I store all of my content ideas.

So this is a technique that I leveraged when I was a blogger and I still use it to this day and it is called the index card technique.

If you don’t have index cards you can get some paper and just cut it up.

What I want you to do on those index cards is I want you to think about a couple of major topics that you are qualified to cover.

Things that you could write about with ease and when I say major topics I want you to think broad.

And very general, I don’t want you to get very specific yet.

So I want you to write on one side of the index those major topics.

so here’s an example:

I would probably put Facebook groups as their card right.

So write down all of these large ideas from there.

Then flip over each card on the live side and write down subtopics that you could talk about based on those general topics.

Steps to Write Content that Converts.

Step 1 Know your audience.

Are you writing content for your followers and audience, grounded on their requirements and wants?

Or are you writing content grounded on what you suppose they need and want?

.Because there’s a big difference between the two and it’s so easy to antedate this important step when creating content.

Great content – that converts – requirements to:

  • Target a veritably specific followership.
  • Break a common problem or pain point of your target followers and audience.
  • Give real value to your compendiums by giving them a result to their problem

But to know what your cult’ problems, needs, and wants are?,

You need to first know this followers and audience in higher detail.

  • What familiar problems they do counter?
  • Which frustrates them?
  • What gets them overactive and happy?

Because once you get to know them and have a clear idea of what they want to know and learn,

You can produce content especially targeted to them.

For example, Neil Patel is truly a master at this; you can easily see that he knows exactly who his followership is.

And what their problems are and he snappily addresses them within his content.

In this blog, for example, he starts with a question that drives emotion and addresses a specific pain point of his followers.

And audience not being suitable to rank for a keyword, despite all their sweats.

And also the proceeds to give those tips and strategies that will help achieve those results.

So, your thing as a content marketer is to find out what issues and pain points your followers and audience has – also,

you can use that to produce important content that helps them achieve the results they want and thus. Increase trust in your brand.

Give compendiums a reason to come back to you for further content.

Give them a reason to subscribe to your newsletter and engage with you on other channels as well.

And eventually, give them a reason to convert.


Step 2 it’s all in the caption

You’ve presumably heard this time and time again – but your captions are so incredibly important, it bears repeating.

After all, it’s as simple as this if your caption isn’t getting people’s attention and interest, also they’re not going to read it.

And if they’re not going to read it, also you’re not going to increase your transformations moreover.

So, don’t leave your caption as an afterthought because it has a massive impact on your click-through rate and business, as well as on your conversion rate.

Follow these tips to help you write more effective captions that convert ( i.e. get people to read your content)

  • Make sure it’s veritably clear what the content is about so that compendiums know exactly what they’d get out of reading it.
  • Use Figures in your captions Studies show that figures are incredibly important and can help you induce more clicks. And compendiums. Then a list of the most important numbers to use in your headlines.
  • Use emotional captions where applicable; they too can drive a lot of business and engagement.
  • Focus on one of your cult’ problems remember the Neil Patel illustration from earlier?

Step 3 Learn to structure your content and increase readability.

While online content has surely bettered a lot over the last many times, I still frequently see content that’s simply not readable enough – indeed if the information handed in them is good.

The thing is, it’s not just about furnishing value; it’s also about creating content that’s easy to read through and makes you want to keep reading.

Considering that a roster to use every time you write content, to increase its readability.

Use the preface to relate to your anthology’s problems and/ or easily explain what the content is about and what they’ll get out of it.

Then a great illustration from Backlink, a blog that generates huge quantities of business and frequently gets those coveted Google first runner rankings.

Use short rulings and paragraphs, as well as pellet points and lists.

Keep in mind that people are reading your content on small defenses, while on the go, and also while being detracted by other tabs, social media, and notifications.

However, also make it easy for them; and there’s nothing easy about reading long, chunky paragraphs if you want people.

Step 4 Write more individualized content.

Another important step in adding your transformations from content is to write more individualized content for different members of your followership.

It’s important to remember that, whatever your niche, your followership isn’t one unified mass of people with equal questions, requirements, and wants.

So, if you want to increase transformations, also you need to write targeted content for all of these followers and audience parts, centering on their requirements and pain points.

Step 5 Include interactive rudiments in your content.

Interactive content has come a long way in recent times, getting largely accessible to marketers and businesses too.

And exploration shows that it can also be an incredibly important tool for your marketing strategy.

Interactive content generates double the engagement of regular static content.

And when people engage actively with your content, that’s master news for your business it means they’re spending further time on your site,

That they’re likely to come back for further content, and last but not least, it can increase your transformations from content.

There are multitudinous types of interactive content that make your content more and more engaging. Then are some of the most popular types that you can try right now.

Mini-games Research shows that they’re some of the most productive forms of interactive content in the mindfulness/ discovery phase

Interactive infographics are still veritably popular forms of content, but you can make them indeed more and more engaging by making them interactive..

Interactive calculators are specifically great in some situations because they also give value; for example, in a blog about adding conversion rates,

I included this easy-to-use interactive conversion rate calculator to both increase engagement and give compendiums commodity further and instigative.

Quizzes and polls include applicable quizzes and polls within your content to get compendiums to engage and keep reading the rest of your content.

Step 6 Track and measure your results constantly to increase your conversion rate.

To increase your transformations from your content, you need to nearly track your content marketing results so that you can understand.

Which content generates the most transformations?

What types of content induce the most transformations (listicles, how-to attendants, content with interactive content, and so on).

What common traits there are between your stylish performing pieces of content?

Which captions get the most clicks and business?

Which content doesn’t induce enough results?

You can find all this out by using your web analytics.

But to track your transformations from content, you need to set up conversion pretensions in Google Analytics; you can find them in the Admin section, under the View column.

From there, simply follow the instructions handed to finish setting up your pretensions.

But first, you also need to consider what constitutes a conversion from the egregious ones, similar as buying your product.

Or making a reservation, to other, more complex conversions, similar as visiting your contact page, looking for one of your store locales, watching a videotape, visiting a wharf runner, and so on.

The conversion pretensions in Google Analytics are fluently customizable so you’ll be suitable to track any transformations that count to you. Also, formerly set up, you’ll be suitable to see which content generates transformations and which doesn’t.